I think there should be stimulus plan for porn industry.morality should not be used deny the industry the needed push.

The porno industry itself is in more serious trouble than print media / newspaper companies. New videos are uploaded and viewed through sites like youporn almost as soon as they are released and like mainstream movies, even sometimes before they are released.

The adult goods product service companies are in a good position because their products can not be "uploaded" for free. IF you are buying Astroglide, or a Fleshlight.. there is no digital replacement you need the item.

So yes the pornography industry is about to go through a total reformation and change, but the adults good industry will continue to prosper and grow in my humble opinion.

LOL, so the business people who run the porn companies are only making 40 million a year, not the 50 they made last year.

So what

The porn industry is struggling more because of the availability of free products on the internet than from the downturn.

It has always been a leader in innovation on the the internet and I expect that it will adapt and learn how to monetize the vast amounts of traffic that visit the 'free' sites.

Washington might have to push through a stimulus in order to get things pumping again...

As soon as the economy gets back on track, so will the
porn industry.....

"Hard times for porn industry". Clever.

It is very good to know that the fall of porn industry as it is against the ethics and dignity of women in the society. Entire porn industry must be thrown outi of each society it is the evil spreading like fire. I am very sorry to read the comments of few individuals. Let us select the decent & pios path and respect for all human beings especially women.

I pray it does not recover! Whiles most of us pretend it is good and acceptable, it has contributed largely to the spread of STDs.

too bad for those sweet dolls and raptors who'll have to stand up or sit down and find themselves a decent job.

Wish there was away to get it off the net and preserve bandwidth. Make it like the old days where you had to go to the seedy part of town to your porn. That way you would have to really want it and it would solve their current problem.

Online piracy is the major cause of the economic downturn in the porn industry. For several years the industry has slowly moved away from conventional distribution of DVDs to online videos, because they remove the costs associated with media production and distribution. However, videos available online are easy to pirate.

Haha... this article is informative and funny at the same time. I honestly care less about the porno industry, its a want product and not a need product. Japan has endless supplies digitally available for the US any way.

Gee, porn industry hurting and it is due to pirated copies ending up on the internet and/or in stores? Gee, kinda sounds like the recording industry.
Dear porn execs, did you ever think it might be due to it might be that your movies are garbage? Naw, it can be that. They are always up for major awards. Could it be people, in this huge rescession, need to decide on whether to buy food and clothes or get your crappy DVD's? Naw, can't be that. It must be due to pirating rempant in your industry.
Please!! If the "executives" (using that term very loosly here) every use their brains, they need to understand they must adapt or loose out. I do not mean ship things to China and India and produce crap from there. But adjust according to the market.

This article, like others on industries-in-the-recession, is laying the blame where it's easy – the recession, instead of taking an honest look at the fundamentals.

The recession uncovers fundamental flaws, it does not create them. The changed fundamental here is not demand, since it is pretty obvious to anybody that demand for adult content is not recession-dependent. Rather the change is globalization - internet delivery of competing content from low-cost countries like Eastern Europe.

For the first time in its history, the US adult industry has serious global comtepetion – the foreign product is cheaper (sometimes free), and the consumer seems to prefer it over the US product. Very similar to the auto-industry if you think about it. Recession has nothing to do with it.

(But your pun regarding 5,000 people employed "in various positions" is quite wonderful though:-)

The porn industry has the same basic problem that the US car business has. Too much cr*ppy product!

When a business is in trouble, a SMART operator looks at the goods and services offered, the delivery systems and the clients. The reason people will settle for low quality movie downloads of ANY KIND is that the product itself is low quality to begin with, and not worth the retail price.

Just look at what happened to the music business! Nobody is buying the CD's with one good track and 10 hunks of self-indulgent cr*p. They just download the ONE HIT on i-Tunes.

Blaming the consumer is not only stupid, it's WRONG. Just ask the brain trust at GM.

The day the world stop using and seeing sex as a taboo activity for most social groups , and be seen as a normal activity between responsible people like tribes in the jungle or others more civilized groups, the sex market and others related businees will be useless to run. There won´t be any kidnapping of young people mostly girls in the world to make them work in those x3 movies.
Other business who use sex as a boost or to get interest of viewers for their products won´t make lots of millions just for nothing. So if the product is good, it will be cost much less and useful anyway.

Finally the world resources and money will be used for real needs in benefit of the whole world and nature.

i pray so hard that the porn industry should not recover from this problem. the porn industry has done more harm than good to humanity. making our girls to pose as animals, having sex with animals and all sort of forbidin thing. i pray for their downfall

This article should be listed under "Crime" rather than "Business". It exploits and degrades women and children and its customers are sick males.

"There were about 5,000 people employed in various positions"
*giggity* =)

Come on – how are we supposed to take this seriously?

"Hard times for porn industry" was bad enough as a headline, but the to go on to "people employed in various positions" ........

Austin,

Huh? I wasn't aware you could get an STD from looking a pornography. I'll have to be more careful next time!

female exploitation....

GOOD ONE!

It's porn....nuff sed.

This article was nothing more than excuse to use as much sexual innuendo as possible on CNN.com. That being said, as a professional computer geek with his mind firmly entrenched in the gutter... I love it.

It's not a good industry

Some of the comments remind me of the old lady who called the police because their neighbor was naked in his apartment. When the police arrived all they saw was a man without a shirt. The old lady then told the police officers that they need to stand on a chair so they could see him properly. Historically there has ALWAYS been a market for sexual expression. To deny that is to deny that we are human beings. As far as exploiting women, there are a fair number of men in the films as well, but no one talks about them being exploited. Such B/S. The industry does provide a necessary outlet for those who choose to partake. If you don't like it, just don't look. As with other industries, guidelines need to be maintained for quality and legal compliance. I am certain this industry will bounce back when the economy picks up again.

I don`t understand how people think that women who choose to be in these pornos, who are paid for it and seek the work themselves are being expolited?? Give me a break, this is the USA and these women have rights and choices, and doing porn is THEIR OWN CHOICE. If they choose to do this, if they`re being expolited it`s by their own selves.
Thinking they are expoited for something that they themselves choose to do is very ignorant, very self-important. Ow yah, that`s right, women can`t make decisions for themselves, thay have to ask men. hehehehe you jerks grow up already this isn`t some damn middle eastern country where women are controlled by men. In the USA women are free to make their own decisions you knucklehead idiots.

Yeah, and the taliban are bad and exploit women..

I wonder what they think about porn and how we treat women.

Business is Business ... this should not be gauged to our moral standards. If porn industry have contributed a lot to a certain country's recovery, this must also be given importance eg: stimulus package.

It's just a matter of regulation to avoid any morality issues and exploitation rallies so to speak....

Our ancestral leaders understood the great detriment to mankind and the world in which he lives of those things which distract man from living an introspective, purposeful life. Of course we care about the issues of purity, sanctity, and purpose of our live – issues that we are confronted with every day. This is no different. The question need not be "do we care about this industry," but rather do we care about ourselves? Our future? Our children and our children's children?

people are making their own porn via social porn sites , and its free.

So porn degrades women? What if you're gay, can you view gay porn only?

What is so bad about sex that it can not be displayed? Guns, murder and torture is shown on TV at any time, but look what Jannet Jackson went through for showing her breast. I can hardly imagine what damage her breast can do. Children are given toy guns without any concern, but if a girl would found her mother's dildo in her drawer she could loose the tennance of the kid. Sometimes I think we're not so far from the Taliban.

My sincere and earnest desire is that not only should this industry NEVER recover but that all its sponsors, participants and consumers should have an encounter with JESUS Christ. This is an industry that has perverted to a very large extent how men view women and vice versa. Not only that, it has also caused couples to have unrealistic expectations of each other in this regard. This is, to a large extent, what makes many men and women to keep going from one partner to the other and yes Brad, that is one of the major ways STDs spread.
It is being progressively shown that the mind is the most erogenous zone and a proper and wholesome view of sex ensures that the individual will get maximum enjoyment from it.
However, like Andy said, I sincerely hope that CNN.com is not also gradually slipping into the league of news sites that are beginning to see sex as another way to drive people to their site.
Pornography should be seen for the exceeding great evil that it is and that it is doing to our generations and that just coming up.

Are you serious Tomade and Austin?! You really get STD's from porn? Can you show me some numbers on that one? Get off the bible and get with the reality of the dollar. Wait, I'm still stuck on the how you get STD's from porn!! Wow, perhaps you need to revisit a high school science class. Wandering around outside in a rain storm doesn't give you a cold. Germs give you a cold!! Sitting in your room alone with porn doesn' give you a STD!! Back to the reality of the dollar, where there is a need, there is a dollar. Like it or not. In some form or another, it's been around as long as a person has held a dollar (bead, yen, euro, dinar, etc, etc...) in their hand and another person wanted that dollar (bead, yen, euro, dinar, etc, etc).

May porn die a deserved death!

Good news!!
May the industry die & never resurrect. Very evil!

My God, do any of you bible thumpers read your own drivel? Better yet, do you even read your own bible? I seem to recall that Jesus consorted with prostitutes, harlots, and the dregs of society at the time. He didn't pass judgment on them, which makes me wonder why you do, and what is your REAL motivation? If you don't like it, you don't have to watch it. Change your channel to The Brady Bunch or Little House on the Prairie, and leave the real world to those who can handle it.

We don't have to pass judgement, God did. He consorted with them to warn them. He wants to save everyone, because he loves them. But because he is a just God, he will also condemn those who won't repent. God sends no one to hell, we send ourselves by refusing the gift of his son Jesus Christ. If you believe in heaven, you have to believe in hell. Hot water then there is cold water; night, day; male, female.... The real world, surely you jest. Pornography is an escape for those who cannot live in the real world. Real men don't need pornography to appreciate women, or to become sexually aroused, the wives they love do it for them.

I blame the business people in the porn industry for failing to innovate their business model in a rapidly changing market. Piracy is just a convenient scapegoat.

me my sister love to watch online videos specially youtube videos;.,