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After the dramatic unveiling of Apple's newly released iPad, we were all supposed to be talking about its technical advances, not its name.
A day after the official release of the new tablet, the blogosphere and television networks were full of funny name comparisons and cringe worthy analysis.
The term iTampon - a riff on the fact that the iPad can be taken to sound more like a maxipad than a slick new computer - was the third most-talked about trend on Twitter on Wednesday.
We'd like to know what you think.
Do you think the iPad name sounds too similar to a feminine product? Does the name make you cringe? Do you think Apple should change it?
Please leave your comments below.