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A British non-profit group says it plans to air the country's first TV ad for abortion services, drawing criticism
from at least one Catholic group.
The organization, Marie Stopes International, will air its first commercial next week in what is being described as an initial attempt of British Television to "confront the taboo" of abortion.
The commercial will direct viewers to a telephone help line which, Marie Stopes claims will offer advice on getting an abortion.
"Clearly there are hundreds of thousands of women who want and need sexual health information and advice, and access to services," Marie Stopes International's CEO Dana Hovig said.
"Last year alone we received 350,000 calls to our 24 hour help line."
There has however been strong opposition to the commercial from anti-abortion activists.
The Society for the Protection of the Unborn Child told the Independent newspaper that they would try every means to stop the broadcast.
"Marie Stopes may claim to be a non-profit organisation, but they have a financial interest in drumming up demand for abortion. We are taking advice regarding the legality of the scheduled advertisement," a spokesperson said.
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