Image is everything.

These three words have infamously followed Andre Agassi throughout his tennis career both on and off the court.

[cnn-photo-caption image=http://i2.cdn.turner.com/cnn/2009/images/11/11/art.agassi.split.afp.gi.jpg caption="Andre Agassi wearing a wig at the Men's French Open finals on June 9, 1991 and four years later during a third-round match on June 2, 1995 in Paris."]

Agassi admits in his shocking new autobiography, “Open,” that he once lied to tennis’ governing body about using the highly-addictive drug crystal-meth and got away with it.

Perhaps equally shocking, the revelation despite all of his success, he hated playing the sport his entire life. A sport that netted him not only fame and fortune but what he says emptiness and depression.

As one of the world’s most well-known and respected athletes and in a sport where he is considered one of the greatest of all-time, what does Agassi and his image stand to gain with these admissions?

Agassi has been a man of many images over the years. From his early playing days sporting a lion-mane hairstyle now known to be a wig, his glamorous Hollywood romantic relationships, to becoming one of the ultimate champions of his sport, Agassi’s book chronicles a life that he says he never chose and an image he couldn’t escape.

An opportunity to reconcile his past with both his fans and himself, Agassi says that he wants the world to know his true story. He wants others to pursue a life of their own making where image isn’t everything.