Live from Abu Dhabi Connect the World takes you on a journey across continents, investigating the stories that are changing our world.
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="Sheffield United football club are taking a novel approach to investment. "]
The top clubs in English football clubs have always attracted investment and in recent years the likes of Chelsea, Manchester United and Liverpool have all been bought by wealthy foreign investors.
But what happens if your club isn't big enough to attract the attention of a overseas benefactor with money to burn?
The answer, in Sheffield United’s view, is to turn the whole system on its head.
Rather than wait for foreign money to come in, the Coca Cola Championship side are investing in other football clubs around the world. United has already bought clubs in China and Hungary and are looking at snapping up clubs in the U.S. and the Middle East.
The idea is to increase business opportunities for the club’s sponsors as well as promote the club’s brand abroad. Investments made now will, the club’s director’s hope, reap sustainable benefits in the future providing dependable revenue streams.
Would you like to see your club follow the example of Sheffield United? Would you be happy for your football team to own others? Or would supporting a club which owns several others make you feel more of a shareholder rather than a fan?
Has the team from a city known for its steel struck gold with what they say is a unique business model?
Football fans, we want to hear your views on how you think your club should be funded. Post your comments below.