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iPad mania: Will it save the newspaper industry?

May 28th, 2010
01:06 PM ET

Hundreds of shoppers lined up for hours in nine countries around the world as Apple's new iPad became available for sale on Friday.

[cnn-photo-caption image=http://i2.cdn.turner.com/cnn/2010/images/05/28/ipad.art.gettyimages.jpg
caption="Shoppers wait to purchase their new iPad."]

The iPad, which beat industry expectations by selling 1 million tablets in the first month of sales in the U.S., was released in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the U.K.

Market researcher IDC estimates that nearly six million iPads will be shipped by the end of 2010.

The sale of the iPad is only days before two major news sites in the U.K. began to charge readers for viewing content online.

"The Times of London" and "Sunday Times" will begin to charge readers $1.43 for a one day subscription or $2.87 per week to access both sites.

The iPad is unique, analysts say, because it is creating a new market segment in between mobile phones and computer laptops.

How much this new segment becomes a "game changer" is still to be seen, analysts say, but it is generating excitement among a diverse set of industries, including application designers, book publishers and news media organizations.

Many are even saying that the iPad could be seen as the saviour of the newspaper industry.

We want to know what you think.

Do you think that iPad will change the way you consume media? Will it help newspapers? Are you going to buy one?

Filed under:  General
soundoff (15 Responses)
  1. Tony


    $19.95 a month is too much. Esp if I can get the news from CNN for free. The publishers should realize that a "token" payment, $2.50 a month would get them 10 times the subscribers. With more subscribers comes more ad money. Advertising money is what will support the paper.

    May 28, 2010 at 2:26 pm | Reply
  2. Jurgen R. Brul

    Hello CNN friends,

    The iPad mania will save the digital newspaper industry,
    because in the latest blog buster movie IRON MAN2
    the entrepreneur Tony Stark(Robert John Downey, Junior),
    make use of an iTable, where he could easily see digital news
    about a candidate (Scarlett Johansson),
    who he was hiring for his organization.

    Jurgen R. Brul
    Hometown: Paramaribo
    Country: Suriname

    May 28, 2010 at 3:14 pm | Reply
  3. Pat

    Tony –

    The issue is that places like CNN, or basically any other television or online news journal, pull information from the New York Times, The Washington Post, etc., often without more than a footnote citation. The news isn't "free" – it's just redirected. Money can't be made in advertising when no one visits your newspaper website, since information can be put in a couple of nice, 2nd grade reading level paragraphs for the masses somewhere like CNN. Newspapers still do the vast majority of real journalism – and receive none of the credit.

    May 28, 2010 at 3:48 pm | Reply
  4. Kanchan

    The Ipad is another media tool not anything to save the newspaper.
    The print industry is slowly dying...giving birth again to new types of electronic media, but there's a large generation that wants to touch and feel print. media forms.
    The Ipad is cool like the kindlemand the nook , but the world comrises of more places that the ones the PAD is sold too.
    So newspapers should charge anywhere to create a stronger readership at lesser amounts.

    May 28, 2010 at 4:11 pm | Reply
  5. Robert Wooller

    No, newspapers are dead, and it is a shame that the newspapers are dying, because Ipads are a rip off. Having to fork out all that money and pay to access articles on something that belongs to you.

    May 28, 2010 at 4:45 pm | Reply
  6. FCNoVA


    In the article it states that;

    "The iPad is unique, analysts say, because it is creating a new market segment in between mobile phones and computer laptops."

    That's kind of a bold statement. If you really look at it objectively, I think you'd see that the iPad has a lot in common with the standalone PDA's that were marketed in the late 1990's/early 2000's. It's just that the iPad takes advantage of modern technology and advances in WiFi, batteries, processor architecture, and the like to provide a modern/advanced state of the art version of the old PDAs.

    In the end though, the iPAD really just seems to be an evolved PDA.


    May 28, 2010 at 4:52 pm | Reply
  7. Bob D

    Yes I will inevitably buy an iPad (someone in the family is already pushing), but not yet. It's the same drive as for the iPod and iPhone, both of which we have (iPods for the kids, iPhone for the wife).
    Will anything save newspapers as we know them today? No, not even the iPad. It's an obsolete way of presenting the news and people can get the stories they want, when they want it, elsewhere – and presented in the format they want.
    The iPad might save magazines though. It's 'cool' to flick through high quality, photo-rich (with video), e-magazines on many subjects. The iPad would make a new presentation platform.
    For books, the whole author/Agent/Publisher/reader business model is fatally flawed and the iPad won't save book publishing as we know it today. As an author the model HAS to change. The way books are read, formatted, written – all of it needs to come into the Internet age.

    May 28, 2010 at 5:18 pm | Reply
  8. Eddie2010

    Oh look, YET ANOTHER iPad story on CNN, news for Apple fans! The iPad does nothing tablet PC's from 2003 didn't do. In fact, it does less. But oooo god it's black and shiny and it's overpriced – gotta have it gotta have it.!

    May 28, 2010 at 6:42 pm | Reply
  9. Sunandan Kaul

    This logistically awkward device is selling at around 600 Dollars.Please give me one decent reason why i should not buy one of those compact laptops ? I mean seriously,600 Dollars for a piece of stupid junk that would break into pieces on first impact ?

    May 28, 2010 at 6:45 pm | Reply
  10. Ratz

    Well, definitely no! It is much to difficult to screw an iPad up and put it in my shoes to dry these! And I hate to clean up my screen on the monitor after I ´ve eaten a chicken while I was looking for the Dow Jones! Believe me, it´s much easier to clean a mouse!

    May 28, 2010 at 8:21 pm | Reply
  11. Robert

    What does the iPad do that any other computer with a web browser can't?

    May 28, 2010 at 8:46 pm | Reply
  12. A. Day, Vancouver, BC., Can.

    No! The simple answer to your question, will the ipad save the newspaper industry, the answer is No! It won't

    Good-Bye !!!!

    May 28, 2010 at 10:53 pm | Reply
  13. ashiru

    i will buy it

    May 29, 2010 at 6:17 pm | Reply
  14. T. Salvato

    People have to much disposable income and disposable brain?

    May 31, 2010 at 10:07 pm | Reply
  15. Olav Krigolson

    Why, oh why do people hate Apple products just because they are made by Apple. If all these so called "Tablet PC" and Netbooks were so wonderful why does Apple have a larger marker share than Microsoft and why did these devices fail? We will have to wait and see what the IPad does but to hate it just because its made by Apple is silly. What's so great about Windows? In my experience, all it seems to do is make very simple jobs incredibly complex and frustrating!

    June 1, 2010 at 11:48 pm | Reply

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