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Their checkered pattern is instantly identifiable around the world - it's a fact that fashion house Burberry is very proud of.
The British label was founded in the mid-19th century by 21-year-old Thomas Burberry as a store that sold outdoor garments and fabrics.
After establishing stores in London, the brand eventually evolved into a luxury label that focused heavily on developing it's tartan pattern on hand bags, outerwear and scarves.
Today, the company has sales worth more than $2 billion a year and has stores in North America, Asia, Australia and Europe.
Chief Creative Officer Christopher Bailey has helped to rejuvenate the historic company, recruiting younger stars to advertise the brand - most notable was Harry Potter's Emma Watson.
The company also has a strong social media presence on networking sites Facebook and Twitter.
During this year's London Fashion Week, Bailey will be tweeting throughout the week and Burberry are planning a very special event for the launch of their collection.
Here's a look at highlights for this year's London Fashion Week.